PLG Consultant for B2B SaaS Founders
I help product-led SaaS companies fix the parts of growth that stall revenue: free-to-paid conversion, upgrade paths, pricing, onboarding, PQLs, and product-sales alignment.
I work with founders, growth leaders, and first growth hires who need senior guidance without hiring a full-time VP Growth.
My background combines 12+ years in B2B SaaS growth and product with psychotherapy training, which helps when growth problems are partly strategic and partly human.
Growth Mentorship
For founders who hired a growth lead and want them to succeed. I become the senior thinking partner for your growth hire through regular sessions, async support, and practical guidance on the work they are actually doing.
They level up faster. You avoid expensive mistakes and wasted motion.
Strategic Advisory
For founders and growth leaders who need sharp senior input on PLG strategy, upgrade paths, product-sales alignment, experimentation, pricing, and the growth roadmap.
I help teams decide what to prioritize, what to stop doing, and what is actually blocking progress before more time and money get burned.
When Founders Call Me
| # | Situation | Track |
|---|---|---|
| 01 | You hired your first growth lead and want to set them up to win | Mentorship |
| 02 | PLG exists but is not converting to paid and nobody wants to own it | Advisory |
| 03 | Product and sales keep stepping on each other | Advisory |
| 04 | Experimentation is happening but nothing actually changes | Both |
| 05 | You need senior growth thinking without a full-time VP Growth | Mentorship |
| 06 | Your upgrade path, PQLs, onboarding, or pricing need a serious rethink | Advisory |
About
12+ years in B2B SaaS across consulting, founding, and enterprise product. Currently working in strategic growth across PLG, product-led sales, and hybrid GTM inside large organizations.
I have worked with 50+ companies on growth strategy, pricing, onboarding, activation, and revenue systems.
Expertise
Find Me
| Platform | Description | Link |
|---|---|---|
| Professional profile and background | linkedin.com/in/growth-product-manager | |
| Direct contact for advisory or mentorship |
No pitch. Just a direct conversation about where growth is stuck and whether I can help.
Book a call →PLG Consulting for SaaS Companies
This advisory work is best suited to B2B SaaS companies with product-led acquisition or a hybrid sales motion. Typical areas include free trial performance, onboarding friction, upgrade paths, pricing clarity, product-qualified leads, and product-sales alignment.
If you are looking for a PLG consultant, product-led growth advisor, fractional growth advisor, or product-led sales advisor, this is the kind of work I do.